Synthetic data
All sessions

s-0001

Simulated shopper

Oct 31, 2026, 1:00 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 339sViewed Cairn LowViewed a product pageNo clear doubt 49%
  4. 457sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  5. 51m 33sImage 1 · Cairn LowViewed a product imageNo clear doubt 85%
  6. 62m 03sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 91%
  7. 72m 09sViewed Merino 200Viewed a product pageNo clear doubt 95%
  8. 82m 26sExpanded warranty · Merino 200Expanded warrantyNo clear doubt 85%
  9. 2m 39sLeft the store

Final guess

No clear doubt85%
Fit
<1%
Suitability
<1%
Durability
15%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
85%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page ×31.7×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.