All sessions
s-0003
Simulated shopperOct 22, 2026, 8:54 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 222sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 352sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability 48%
- 41m 09sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 86%
- 51m 42sOpened reviews · Cairn MidOpened reviewsSuitability 91%
- 62m 08sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 72m 45sSize guide · Cairn MidOpened the size guideSuitability >99%
- 83m 22sSize guide · Cairn MidRe-opened the size guideSuitability 96%
- 93m 39sImage 1 · Cairn MidViewed a product imageSuitability 97%
- 104m 18sSize guide · Cairn MidRe-opened the size guideFit 87%
- 114m 46sExpanded returns · Cairn MidExpanded returns policyFit 98%
- 125m 04sViewed Emberline 20°FViewed a product pageFit 98%
- 5m 17sLeft the store
Final guess
Fit98%
Fit
98%
Suitability
2%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide ×290.5×
- Opened the size guide8.4×
- Expanded returns policy2.3×
- Opened reviews1.4×
- Viewed a product image1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.