Synthetic data
All sessions

s-0004

Simulated shopper

Nov 2, 2026, 10:07 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 252sViewed Merino 200Viewed a product pageChoice 44%
  3. 31m 10sDelivery check · ZIP 85715Checked delivery date by ZIPDelivery 57%
  4. 41m 39sDelivery check · ZIP 80209Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  5. 52m 05sExpanded shipping · Merino 200Expanded shipping infoDelivery 99%
  6. 62m 25sOpened reviews · Merino 200Opened reviewsDelivery 99%
  7. 73m 05sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 83m 21sExpanded returns · Merino 200Expanded returns policyDelivery >99%
  9. 93m 31sSearch “boots”Searched the catalogDelivery >99%
  10. 3m 51sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.