Synthetic data
All sessions

s-0005

Simulated shopper

Oct 31, 2026, 1:11 PM UTC · mobile · organic · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 13sExpanded materials · Talus TrailExpanded materialsDurability 46%
  3. 31m 22sOpened reviews · Talus TrailOpened reviewsDurability 56%
  4. 41m 44sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 96%
  5. 52m 21sOpened reviews · Talus TrailOpened reviewsSuitability 96%
  6. 62m 30sReviews filtered: durabilityFiltered reviews by durabilityDurability 73%
  7. 2m 48sLeft the store

Final guess

Durability73%
Fit
<1%
Suitability
27%
Durability
73%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.