All sessions
s-0006
Simulated shopperOct 20, 2026, 8:08 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 119sViewed Merino 200Viewed a product pageFit 22%
- 222sExpanded materials · Merino 200Expanded materialsDurability 62%
- 333sSorted: price descRe-sorted the catalogNo clear doubt 45%
- 453sImage 1 · Merino 200Viewed a product imageNo clear doubt 64%
- 51m 15sImage 2 · Merino 200Viewed a product imageNo clear doubt 79%
- 1m 36sLeft the store
Final guess
No clear doubt79%
Fit
4%
Suitability
5%
Durability
12%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
79%
Why no clear doubthow much likelier
- Viewed a product image ×22.3×
- Re-sorted the catalog3.8×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.