Synthetic data
All sessions

s-0007

Simulated shopper

Oct 20, 2026, 11:05 PM UTC · mobile · paid social · Lumen 400 Headlamp · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Merino 200Viewed a product pageFit 22%
  2. 216sViewed Lumen 400Viewed a product pageNo clear doubt 32%
  3. 320sExpanded materials · Lumen 400Expanded materialsNo clear doubt 52%
  4. 457sBrowsed catalogBrowsed the catalogNo clear doubt 74%
  5. 51m 22sCompare + Lumen 400Added a product to compareSuitability 32%
  6. 61m 53sExpanded materials · Lumen 400Expanded materialsSuitability 39%
  7. 72m 15sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 63%
  8. 82m 43sExpanded warranty · Lumen 400Expanded warrantyDurability 95%
  9. 93m 15sViewed Kettle TiViewed a product pageDurability 93%
  10. 103m 27sOpened reviews · Kettle TiOpened reviewsDurability 97%
  11. 114m 00sExpanded materials · Kettle TiExpanded materialsDurability 99%
  12. 124m 09sOpened reviews · Kettle TiOpened reviewsDurability 99%
  13. 134m 43sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 4m 57sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×46.6×
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.