Synthetic data
All sessions

s-0008

Simulated shopper

Oct 22, 2026, 1:50 AM UTC · desktop · search ads · Ridgeback 48L Pack · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 232sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 01sImage 1 · Talus TrailViewed a product imageNo clear doubt 57%
  4. 41m 07sExpanded warranty · Talus TrailExpanded warrantyNo clear doubt 54%
  5. 51m 34sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 70%
  6. 61m 42sOpened reviews · Talus TrailOpened reviewsDurability 88%
  7. 72m 18sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 24sViewed Ridgeback 48LViewed a product pageDurability >99%
  9. 92m 49sExpanded materials · Ridgeback 48LExpanded materialsDurability >99%
  10. 103m 22sExpanded warranty · Ridgeback 48LExpanded warrantyDurability >99%
  11. 113m 27sExpanded warranty · Ridgeback 48LExpanded warrantyDurability >99%
  12. 123m 46sExpanded materials · Ridgeback 48LExpanded materialsDurability >99%
  13. 134m 13sOpened reviews · Ridgeback 48LOpened reviewsDurability >99%
  14. 144m 33sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 155m 09sOpened reviews · Ridgeback 48LOpened reviewsDurability >99%
  16. 165m 46sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  17. 6m 07sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty ×315.6×
  • Expanded materials ×36.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.