Synthetic data
All sessions

s-0009

Simulated shopper

Oct 25, 2026, 5:09 AM UTC · mobile · paid social · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 05sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 66%
  4. 41m 26sViewed Ridgeback 48LViewed a product pageNo clear doubt 76%
  5. 51m 29sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 56%
  6. 61m 37sOpened reviews · Ridgeback 48LOpened reviewsFit 33%
  7. 72m 17sExpanded returns · Ridgeback 48LExpanded returns policyFit 56%
  8. 82m 32sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 93%
  9. 92m 48sOpened reviews · Ridgeback 48LOpened reviewsFit 96%
  10. 103m 14sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  11. 3m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.