Synthetic data
All sessions

s-0011

Simulated shopper

Oct 30, 2026, 2:16 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 245sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 21sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
  4. 41m 43sImage 2 · Merino 200Viewed a product imageNo clear doubt 78%
  5. 52m 15sBrowsed catalogBrowsed the catalogNo clear doubt 90%
  6. 62m 48sExpanded specs · Merino 200Expanded technical specsNo clear doubt 91%
  7. 73m 25sExpanded shipping · Merino 200Expanded shipping infoNo clear doubt 95%
  8. 83m 46sImage 3 · Merino 200Viewed a product imageNo clear doubt 98%
  9. 3m 56sLeft the store

Final guess

No clear doubt98%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
98%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.