Synthetic data
All sessions

s-0012

Simulated shopper

Oct 23, 2026, 2:43 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 11sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 42sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 45%
  4. 42m 01sExpanded returns · Cairn MidExpanded returns policyDurability 44%
  5. 2m 29sLeft the store

Final guess

Durability44%
Fit
8%
Suitability
<1%
Durability
44%
Value
<1%
Delivery
8%
Choice
1%
No clear doubt
39%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.