Synthetic data
All sessions

s-0015

Simulated shopper

Oct 20, 2026, 6:41 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 238sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 358sExpanded specs · Cairn MidExpanded technical specsSuitability 51%
  4. 41m 21sBrowsed catalogBrowsed the catalogSuitability 45%
  5. 51m 26sOpened reviews · Cairn MidOpened reviewsSuitability 62%
  6. 61m 58sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 93%
  7. 72m 21sExpanded specs · Cairn MidExpanded technical specsSuitability 99%
  8. 82m 46sImage 1 · Cairn MidViewed a product imageSuitability 98%
  9. 93m 00sImage 2 · Cairn MidViewed a product imageSuitability 97%
  10. 103m 20sImage 3 · Cairn MidViewed a product imageSuitability 96%
  11. 3m 47sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.