Synthetic data
All sessions

s-0016

Simulated shopper

Nov 1, 2026, 8:17 AM UTC · desktop · search ads · Driftwood 2P Tent · 11 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 240sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 31m 07sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 29sOpened reviews · Driftwood 2POpened reviewsValue 71%
  5. 51m 55sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 62m 00sOpened reviews · Driftwood 2POpened reviewsValue 97%
  7. 72m 27sReviews filtered: durabilityFiltered reviews by durabilityDurability 72%
  8. 82m 56sOpened reviews · Driftwood 2POpened reviewsDurability 82%
  9. 93m 30sReviews filtered: valueFiltered reviews by valueValue 79%
  10. 103m 36sAdded to cart · Driftwood 2PAdded to cartValue 79%
  11. 3m 41sLeft the store

Final guess

Value79%
Fit
<1%
Suitability
<1%
Durability
21%
Value
79%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.