All sessions
s-0017
Simulated shopperOct 24, 2026, 5:08 PM UTC · mobile · organic · Talus Trail Runner · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 118sSearch “headlamp”Searched the catalogNo clear doubt 32%
- 253sViewed Cairn LowViewed a product pageNo clear doubt 41%
- 31m 24sViewed Talus TrailViewed a product page · Switched to a similar productChoice 70%
- 41m 28sImage 1 · Talus TrailViewed a product imageChoice 51%
- 51m 44sExpanded specs · Talus TrailExpanded technical specsChoice 47%
- 62m 09sOpened reviews · Talus TrailOpened reviewsChoice 38%
- 72m 31sOpened reviews · Talus TrailOpened reviewsSuitability 57%
- 82m 47sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
- 92m 50sBrowsed catalogBrowsed the catalogSuitability 99%
- 103m 11sOpened reviews · Talus TrailOpened reviewsSuitability >99%
- 113m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 123m 52sImage 2 · Talus TrailViewed a product imageSuitability >99%
- 4m 02sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance ×273.8×
- Expanded technical specs6.9×
- Opened reviews ×31.7×
- Viewed a product image ×21.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.