Synthetic data
All sessions

s-0018

Simulated shopper

Oct 26, 2026, 8:26 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Cairn MidViewed a product pageFit 27%
  2. 256sDelivery check · ZIP 66159Checked delivery date by ZIPDelivery 68%
  3. 31m 01sAdded to cart · Cairn MidAdded to cartDelivery 68%
  4. 41m 15sViewed Ridgeback 48LViewed a product pageDelivery 62%
  5. 51m 24sOpened reviews · Ridgeback 48LOpened reviewsDelivery 62%
  6. 61m 42sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  7. 71m 55sViewed cartViewed cart (saw shipping cost)Delivery >99%
  8. 2m 09sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.