Synthetic data
All sessions

s-0019

Simulated shopper

Oct 27, 2026, 1:10 AM UTC · mobile · email · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 20sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 44sViewed Squall ProViewed a product page · Switched to a similar productChoice 50%
  5. 52m 12sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  6. 62m 26sOpened reviews · Squall 2.5LOpened reviewsChoice 99%
  7. 72m 58sReviews filtered: valueFiltered reviews by valueChoice 75%
  8. 83m 12sBrowsed catalogBrowsed the catalogChoice 58%
  9. 93m 33sSorted: price ascSorted by lowest priceValue 90%
  10. 104m 01sSearch “sale”Searched for deals / priceValue >99%
  11. 114m 04sAdded to cart · Squall 2.5LAdded to cartValue >99%
  12. 124m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 04sAdded to cart · Squall 2.5LAdded to cartValue >99%
  14. 145m 28sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 156m 07sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  16. 6m 26sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.