Synthetic data
All sessions

s-0020

Simulated shopper

Oct 25, 2026, 7:50 PM UTC · mobile · paid social · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 235sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 350sImage 1 · Lumen 400Viewed a product imageNo clear doubt 32%
  4. 41m 24sViewed Driftwood 2PViewed a product pageNo clear doubt 47%
  5. 51m 38sImage 2 · Driftwood 2PViewed a product imageNo clear doubt 65%
  6. 62m 07sExpanded specs · Driftwood 2PExpanded technical specsSuitability 48%
  7. 72m 34sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 81%
  8. 82m 47sOpened reviews · Driftwood 2POpened reviewsSuitability 95%
  9. 2m 58sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
5%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.