Synthetic data
All sessions

s-0021

Simulated shopper

Oct 27, 2026, 8:42 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 10 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 00sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 13sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 55%
  4. 41m 28sCompare + Emberline 20°FAdded a product to compareDelivery 30%
  5. 51m 49sAdded to cart · Emberline 20°FAdded to cartDelivery 30%
  6. 61m 59sViewed cartViewed cart (saw shipping cost)Delivery 54%
  7. 72m 30sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 87%
  8. 82m 56sSearch “sale”Searched for deals / priceValue 99%
  9. 93m 06sViewed Kettle TiViewed a product pageValue 99%
  10. 3m 10sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.