Synthetic data
All sessions

s-0022

Simulated shopper

Oct 21, 2026, 1:06 AM UTC · desktop · organic · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Squall ProViewed a product pageChoice 29%
  2. 247sCompare + Squall ProAdded a product to compareChoice 76%
  3. 31m 03sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 18sViewed Talus TrailViewed a product pageChoice 96%
  5. 51m 21sBrowsed catalogBrowsed the catalogChoice 93%
  6. 61m 43sSorted: price ascSorted by lowest priceChoice 53%
  7. 72m 17sOpened reviews · Talus TrailOpened reviewsValue 66%
  8. 82m 31sReviews filtered: valueFiltered reviews by valueValue 97%
  9. 93m 07sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  10. 3m 14sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.