All sessions
s-0023
Simulated shopperNov 1, 2026, 8:32 PM UTC · desktop · search ads · Lumen 400 Headlamp · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 120sSearch “boots”Searched the catalogNo clear doubt 32%
- 230sViewed Lumen 400Viewed a product pageNo clear doubt 63%
- 339sOpened reviews · Lumen 400Opened reviewsNo clear doubt 38%
- 455sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
- 51m 25sViewed Merino 200Viewed a product pageNo clear doubt 73%
- 62m 04sOpened reviews · Merino 200Opened reviewsNo clear doubt 43%
- 72m 19sBrowsed catalogBrowsed the catalogNo clear doubt 65%
- 2m 23sLeft the store
Final guess
No clear doubt65%
Fit
2%
Suitability
16%
Durability
9%
Value
3%
Delivery
4%
Choice
1%
No clear doubt
65%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Searched the catalog2.9×
- Viewed a product image2.3×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.