Synthetic data
All sessions

s-0024

Simulated shopper

Oct 25, 2026, 11:33 PM UTC · mobile · organic · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 328sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 459sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 44%
  5. 51m 06sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 44%
  6. 61m 37sCheckout startedStarted checkoutNo clear doubt 44%
  7. 72m 02sDelivery check · ZIP 65057Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 89%
  8. 82m 39sDelivery check · ZIP 79515Checked delivery date by ZIPDelivery 99%
  9. 2m 57sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.