Synthetic data
All sessions

s-0026

Simulated shopper

Oct 22, 2026, 2:16 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn LowViewed a product pageChoice 31%
  2. 235sSearch “discount code”Searched for deals / priceValue 86%
  3. 356sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  4. 41m 32sAdded to cart · Cairn LowAdded to cartValue 99%
  5. 52m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  6. 62m 41sRemoved from cart · Cairn LowRemoved from cartValue >99%
  7. 72m 55sViewed Ridgeback 48LViewed a product pageValue >99%
  8. 83m 27sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  9. 93m 42sImage 1 · Ridgeback 48LViewed a product imageValue >99%
  10. 104m 18sExpanded shipping · Ridgeback 48LExpanded shipping infoValue >99%
  11. 4m 42sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.