Synthetic data
All sessions

s-0027

Simulated shopper

Nov 1, 2026, 11:21 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 235sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 339sOpened reviews · Kettle TiOpened reviewsSuitability 83%
  4. 454sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 05sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  6. 61m 19sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  7. 71m 45sViewed Merino 200Viewed a product pageSuitability >99%
  8. 81m 58sViewed Cairn MidViewed a product pageSuitability >99%
  9. 92m 18sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  10. 2m 36sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.