Synthetic data
All sessions

s-0028

Simulated shopper

Oct 22, 2026, 5:02 PM UTC · mobile · organic · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 232sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 31m 11sExpanded warranty · Ridgeback 38LExpanded warrantyNo clear doubt 54%
  4. 41m 48sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 73%
  5. 51m 55sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 77%
  6. 62m 35sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 86%
  7. 72m 38sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 70%
  8. 82m 58sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 93%
  9. 93m 20sBrowsed catalogBrowsed the catalogSuitability 84%
  10. 103m 42sOpened reviews · Ridgeback 38LOpened reviewsSuitability 96%
  11. 4m 10sLeft the store

Final guess

Suitability96%
Fit
<1%
Suitability
96%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
4%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.