Synthetic data
All sessions

s-0029

Simulated shopper

Oct 24, 2026, 10:18 PM UTC · mobile · organic · Ridgeback 48L Pack · 11 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 00sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 22sExpanded warranty · Ridgeback 48LExpanded warrantyDurability 54%
  5. 51m 46sOpened reviews · Ridgeback 48LOpened reviewsDurability 72%
  6. 62m 05sExpanded shipping · Ridgeback 48LExpanded shipping infoDurability 54%
  7. 72m 27sSearch “best backpacking pack”Searched to compare options→ the store shows Durability Proof hereDurability 75%
  8. 82m 42sAdded to cart · Ridgeback 48LAdded to cartDurability 75%
  9. 93m 03sViewed cartViewed cart (saw shipping cost)Durability 76%
  10. 103m 20sCheckout startedStarted checkoutDurability 76%
  11. 3m 41sPurchased

Final guess

Durability76%
Fit
1%
Suitability
1%
Durability
76%
Value
3%
Delivery
10%
Choice
7%
No clear doubt
3%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.