Synthetic data
All sessions

s-0030

Simulated shopper

Oct 26, 2026, 2:53 PM UTC · desktop · email · Ridgeback 48L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 07sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 33sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeNo clear doubt 45%
  5. 51m 39sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  6. 62m 12sOpened reviews · Ridgeback 48LOpened reviewsFit 44%
  7. 72m 27sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 93%
  8. 82m 56sExpanded specs · Ridgeback 48LExpanded technical specsFit 81%
  9. 93m 22sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 45%
  10. 103m 47sOpened reviews · Ridgeback 48LOpened reviewsFit 65%
  11. 114m 15sReviews filtered: suitabilityFiltered reviews by performanceSuitability 61%
  12. 124m 50sSize guide · Ridgeback 48LOpened the size guideFit 79%
  13. 5m 13sLeft the store

Final guess

Fit79%
Fit
79%
Suitability
16%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.