Synthetic data
All sessions

s-0032

Simulated shopper

Oct 25, 2026, 1:23 AM UTC · mobile · paid social · Driftwood 2P Tent · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 28sExpanded specs · Driftwood 2PExpanded technical specsNo clear doubt 50%
  4. 42m 00sSearch “merino”Searched the catalogNo clear doubt 74%
  5. 52m 03sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 85%
  6. 62m 30sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 61%
  7. 72m 51sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 65%
  8. 83m 04sAdded to cart · Driftwood 2PAdded to cartSuitability 65%
  9. 93m 40sViewed cartViewed cart (saw shipping cost)Suitability 77%
  10. 104m 04sRemoved from cart · Driftwood 2PRemoved from cartSuitability 68%
  11. 4m 28sLeft the store

Final guess

Suitability68%
Fit
<1%
Suitability
68%
Durability
<1%
Value
22%
Delivery
6%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.