Synthetic data
All sessions

s-0033

Simulated shopper

Oct 25, 2026, 1:18 PM UTC · mobile · paid social · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 14sDelivery check · ZIP 97001Checked delivery date by ZIPDelivery 63%
  4. 41m 17sBrowsed catalogBrowsed the catalogNo clear doubt 48%
  5. 51m 20sSorted: price ascSorted by lowest priceNo clear doubt 60%
  6. 61m 47sBrowsed catalogBrowsed the catalogNo clear doubt 74%
  7. 72m 08sAdded to cart · Lumen 400Added to cartNo clear doubt 74%
  8. 82m 38sViewed cartViewed cart (saw shipping cost)Delivery 44%
  9. 93m 08sRemoved from cart · Lumen 400Removed from cart→ the store shows Value Breakdown hereValue 95%
  10. 103m 33sAdded to cart · Lumen 400Added to cartValue 95%
  11. 114m 06sViewed cartViewed cart (saw shipping cost)Value 96%
  12. 124m 19sRemoved from cart · Lumen 400Removed from cartValue >99%
  13. 4m 35sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.