Synthetic data
All sessions

s-0035

Simulated shopper

Oct 28, 2026, 5:19 PM UTC · desktop · email · Ridgeback 38L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 253sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 00sSize guide · Ridgeback 38LOpened the size guideFit 52%
  4. 41m 17sExpanded returns · Ridgeback 38LExpanded returns policyFit 71%
  5. 51m 22sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 97%
  6. 61m 25sExpanded returns · Ridgeback 38LExpanded returns policyFit 98%
  7. 72m 04sOpened reviews · Ridgeback 38LOpened reviewsFit 99%
  8. 82m 18sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  9. 92m 45sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  10. 102m 57sExpanded materials · Ridgeback 38LExpanded materialsFit >99%
  11. 113m 05sSearch “does it run small”Searched for sizing / fitFit >99%
  12. 123m 25sImage 1 · Ridgeback 38LViewed a product imageFit >99%
  13. 3m 43sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Searched for sizing / fit ×29.3×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.