Synthetic data
All sessions

s-0036

Simulated shopper

Oct 20, 2026, 8:58 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 9 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 28sDelivery check · ZIP 36295Checked delivery date by ZIPDelivery 67%
  4. 41m 36sDelivery check · ZIP 69476Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  5. 52m 15sBrowsed catalogBrowsed the catalogDelivery 93%
  6. 62m 50sAdded to cart · Emberline 20°FAdded to cartDelivery 93%
  7. 72m 58sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 83m 01sSize guide · Emberline 20°FOpened the size guideDelivery 98%
  9. 3m 18sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.