Synthetic data
All sessions

s-0037

Simulated shopper

Oct 25, 2026, 11:54 AM UTC · mobile · email · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Talus TrailViewed a product pageChoice 23%
  2. 238sCompare + Talus TrailAdded a product to compareChoice 76%
  3. 31m 03sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  4. 41m 23sExpanded warranty · Talus TrailExpanded warrantyChoice 90%
  5. 51m 30sOpened comparisonOpened the comparisonChoice >99%
  6. 61m 34sSize guide · Talus TrailOpened the size guideChoice >99%
  7. 1m 53sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.