Synthetic data
All sessions

s-0039

Simulated shopper

Oct 20, 2026, 4:53 AM UTC · desktop · organic · Talus Trail Runner · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Talus TrailViewed a product pageChoice 23%
  2. 236sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 346sSorted: price ascSorted by lowest priceValue 56%
  4. 41m 11sImage 1 · Talus TrailViewed a product imageNo clear doubt 61%
  5. 51m 45sSearch “waterproof jacket”Searched for a use-case or specValue 50%
  6. 61m 58sCompare + Talus TrailAdded a product to compare→ the store shows Value Breakdown hereValue 67%
  7. 72m 26sCompare + Cairn LowAdded a product to compareValue 67%
  8. 82m 55sExpanded materials · Talus TrailExpanded materialsSuitability 76%
  9. 92m 58sExpanded specs · Talus TrailExpanded technical specsSuitability 97%
  10. 103m 15sImage 2 · Talus TrailViewed a product imageSuitability 98%
  11. 113m 34sAdded to cart · Talus TrailAdded to cartSuitability 98%
  12. 3m 55sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
1%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.