All sessions
s-0040
Simulated shopperOct 27, 2026, 12:49 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 136sViewed Ridgeback 38LViewed a product pageChoice 24%
- 21m 13sDelivery check · ZIP 90908Checked delivery date by ZIPDelivery 60%
- 31m 50sSorted: featuredRe-sorted the catalogDelivery 54%
- 42m 26sViewed Merino 200Viewed a product pageNo clear doubt 49%
- 53m 05sExpanded returns · Merino 200Expanded returns policyDelivery 60%
- 63m 42sImage 1 · Merino 200Viewed a product imageNo clear doubt 55%
- 4m 07sLeft the store
Final guess
No clear doubt55%
Fit
5%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
38%
Choice
<1%
No clear doubt
55%
Why no clear doubthow much likelier
- Re-sorted the catalog3.8×
- Viewed a product page ×21.7×
- Viewed a product image2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.