Synthetic data
All sessions

s-0042

Simulated shopper

Nov 2, 2026, 8:38 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 03sViewed Squall ProViewed a product pageNo clear doubt 26%
  3. 31m 15sImage 1 · Squall ProViewed a product imageNo clear doubt 40%
  4. 41m 21sCompare + Squall ProAdded a product to compareChoice 86%
  5. 51m 47sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  6. 62m 26sViewed Talus TrailViewed a product pageChoice 98%
  7. 72m 57sExpanded shipping · Talus TrailExpanded shipping infoChoice 98%
  8. 83m 12sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  9. 93m 23sOpened reviews · Cairn LowOpened reviewsChoice >99%
  10. 103m 33sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 44sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 123m 49sAdded to cart · Cairn MidAdded to cartChoice >99%
  13. 134m 11sViewed cartViewed cart (saw shipping cost)Choice >99%
  14. 144m 16sCheckout startedStarted checkoutChoice >99%
  15. 4m 31sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.