Synthetic data
All sessions

s-0044

Simulated shopper

Oct 24, 2026, 11:43 PM UTC · desktop · organic · Talus Trail Runner · 24 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Talus TrailViewed a product pageChoice 23%
  2. 229sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 345sViewed cartViewed cart (saw shipping cost)Value 42%
  4. 41m 00sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  5. 51m 15sAdded to cart · Talus TrailAdded to cartValue 96%
  6. 61m 47sViewed cartViewed cart (saw shipping cost)Value 98%
  7. 72m 16sRemoved from cart · Talus TrailRemoved from cartValue >99%
  8. 82m 23sOpened reviews · Talus TrailOpened reviewsValue >99%
  9. 92m 42sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 21sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  11. 113m 40sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 18sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 31sSorted: price ascSorted by lowest priceValue >99%
  14. 145m 03sSearch “jacket”Searched the catalogValue >99%
  15. 155m 20sOpened reviews · Cairn LowOpened reviewsValue >99%
  16. 165m 48sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 11sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 38sSorted: price ascSorted by lowest priceValue >99%
  19. 196m 50sCompare + Cairn LowAdded a product to compareValue >99%
  20. 207m 15sCompare + Cairn MidAdded a product to compareValue >99%
  21. 217m 53sAdded to cart · Cairn LowAdded to cartValue >99%
  22. 228m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  23. 238m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  24. 8m 48sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.