All sessions
s-0045
Simulated shopperOct 24, 2026, 4:06 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 126sViewed Merino 200Viewed a product pageFit 22%
- 21m 05sCompare + Merino 200Added a product to compareChoice 44%
- 31m 14sOpened comparisonOpened the comparisonChoice 97%
- 41m 51sCompare + Merino 200Added a product to compareChoice >99%
- 52m 01sImage 1 · Merino 200Viewed a product imageChoice >99%
- 62m 37sOpened reviews · Merino 200Opened reviewsChoice 99%
- 73m 04sSize XXL · Merino 200Selected a sizeChoice 98%
- 3m 30sLeft the store
Final guess
Choice98%
Fit
1%
Suitability
1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
- Added a product to compare ×211.5×
- Opened the comparison57.4×
- Viewed a product page1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.