Synthetic data
All sessions

s-0046

Simulated shopper

Oct 25, 2026, 9:35 AM UTC · desktop · paid social · Squall Pro 3L Shell · 18 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall ProViewed a product pageChoice 29%
  2. 228sExpanded materials · Squall ProExpanded materialsSuitability 28%
  3. 344sExpanded materials · Squall ProExpanded materialsDurability 56%
  4. 453sExpanded materials · Squall ProExpanded materials→ the store shows Durability Proof hereDurability 80%
  5. 556sOpened reviews · Squall ProOpened reviewsDurability 84%
  6. 61m 33sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  7. 72m 04sOpened reviews · Squall ProOpened reviewsDurability >99%
  8. 82m 24sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 45sExpanded returns · Squall ProExpanded returns policyDurability >99%
  10. 102m 52sViewed Driftwood 2PViewed a product pageDurability >99%
  11. 113m 05sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  12. 123m 13sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 133m 45sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  14. 143m 57sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  15. 154m 08sAdded to cart · Squall ProAdded to cartDurability >99%
  16. 164m 38sViewed cartViewed cart (saw shipping cost)Durability >99%
  17. 174m 50sCheckout startedStarted checkoutDurability >99%
  18. 5m 13sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded materials ×46.6×
  • Opened reviews ×41.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.