Synthetic data
All sessions

s-0048

Simulated shopper

Oct 24, 2026, 11:01 AM UTC · mobile · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Talus TrailViewed a product pageChoice 23%
  2. 244sExpanded materials · Talus TrailExpanded materialsDurability 46%
  3. 356sOpened reviews · Talus TrailOpened reviewsDurability 56%
  4. 41m 30sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 96%
  5. 52m 09sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  6. 2m 17sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.