Synthetic data
All sessions

s-0049

Simulated shopper

Nov 2, 2026, 12:34 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 243sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 02sOpened reviews · Cairn LowOpened reviewsFit 26%
  4. 41m 22sReviews filtered: fitFiltered reviews by fitFit 91%
  5. 51m 53sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 99%
  6. 62m 06sSize guide · Cairn LowRe-opened the size guideFit >99%
  7. 72m 12sSize 9 · Cairn LowSelected a sizeFit >99%
  8. 82m 37sSize guide · Cairn LowRe-opened the size guideFit >99%
  9. 93m 04sOpened reviews · Cairn LowOpened reviewsFit >99%
  10. 103m 16sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 29sSize guide · Cairn LowRe-opened the size guideFit >99%
  12. 123m 49sExpanded returns · Cairn LowExpanded returns policyFit >99%
  13. 134m 22sSize 9.5 · Cairn LowChanged size selectionFit >99%
  14. 144m 32sSize guide · Cairn LowRe-opened the size guideFit >99%
  15. 155m 07sOpened reviews · Cairn LowOpened reviewsFit >99%
  16. 5m 13sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×490.5×
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.