Synthetic data
All sessions

s-0050

Simulated shopper

Oct 31, 2026, 9:14 PM UTC · mobile · search ads · Lumen 400 Headlamp · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 02sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 08sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 72%
  5. 51m 21sOpened reviews · Lumen 400Opened reviewsSuitability 52%
  6. 61m 26sOpened reviews · Lumen 400Opened reviewsSuitability 79%
  7. 71m 34sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 13sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  9. 92m 18sSearch “boots”Searched the catalogSuitability >99%
  10. 102m 32sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  11. 112m 45sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 18sImage 2 · Lumen 400Viewed a product imageSuitability >99%
  13. 133m 54sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  14. 144m 24sAdded to cart · Lumen 400Added to cartSuitability >99%
  15. 4m 33sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.