Synthetic data
All sessions

s-0051

Simulated shopper

Oct 27, 2026, 7:39 PM UTC · mobile · organic · Squall Pro 3L Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 241sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 01sOpened comparisonOpened the comparisonChoice 94%
  4. 41m 14sViewed Emberline 20°FViewed a product pageChoice 95%
  5. 51m 48sOpened reviews · Emberline 20°FOpened reviewsChoice 68%
  6. 62m 22sOpened reviews · Emberline 20°FOpened reviewsChoice 44%
  7. 72m 31sOpened reviews · Emberline 20°FOpened reviewsSuitability 41%
  8. 82m 47sOpened comparisonOpened the comparisonChoice 92%
  9. 93m 19sViewed Squall ProViewed a product page · Returned to a product viewed earlierChoice >99%
  10. 103m 55sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice >99%
  11. 114m 12sCompare + Squall 2.5LAdded a product to compareChoice >99%
  12. 124m 45sCompare + Squall ProAdded a product to compareChoice >99%
  13. 135m 11sCompare + Squall 2.5LAdded a product to compareChoice >99%
  14. 145m 28sOpened comparisonOpened the comparisonChoice >99%
  15. 155m 31sBrowsed catalogBrowsed the catalogChoice >99%
  16. 5m 49sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×411.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.