Synthetic data
All sessions

s-0054

Simulated shopper

Oct 25, 2026, 2:24 AM UTC · desktop · organic · Talus Trail Runner · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Squall ProViewed a product pageValue 34%
  3. 346sViewed Talus TrailViewed a product pageNo clear doubt 37%
  4. 41m 02sCompare + Talus TrailAdded a product to compareChoice 75%
  5. 51m 21sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  6. 61m 53sViewed Cairn LowViewed a product page · Switched to a similar productChoice 99%
  7. 72m 01sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 23sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 01sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 103m 28sCompare + Talus TrailAdded a product to compareChoice >99%
  11. 113m 31sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 08sDelivery check · ZIP 27204Checked delivery date by ZIPChoice >99%
  13. 134m 34sImage 1 · Talus TrailViewed a product imageChoice >99%
  14. 144m 49sCompare + Talus TrailAdded a product to compareChoice >99%
  15. 155m 10sCompare + Cairn LowAdded a product to compareChoice >99%
  16. 5m 23sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Viewed a product page ×61.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.