Synthetic data
All sessions

s-0055

Simulated shopper

Oct 21, 2026, 10:20 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 10 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 245sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 12sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 43%
  4. 41m 47sCheckout startedStarted checkoutNo clear doubt 43%
  5. 52m 11sViewed Cairn MidViewed a product pageNo clear doubt 58%
  6. 62m 27sSearch “delivery time”Searched for shipping / deliveryDelivery 80%
  7. 72m 44sExpanded returns · Cairn MidExpanded returns policyDelivery 92%
  8. 83m 17sBrowsed catalogBrowsed the catalogDelivery 86%
  9. 93m 21sSorted: price ascSorted by lowest price→ the store shows Delivery Promise hereDelivery 76%
  10. 3m 47sLeft the store

Final guess

Delivery76%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
76%
Choice
<1%
No clear doubt
22%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.