Synthetic data
All sessions

s-0056

Simulated shopper

Oct 27, 2026, 8:58 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 34sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 49sOpened reviews · Squall 2.5LOpened reviewsSuitability 38%
  5. 52m 08sReviews filtered: durabilityFiltered reviews by durabilityDurability 93%
  6. 62m 39sViewed Emberline 20°FViewed a product pageDurability 93%
  7. 72m 46sExpanded materials · Emberline 20°FExpanded materials→ the store shows Durability Proof hereDurability 98%
  8. 3m 11sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
2%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.