Synthetic data
All sessions

s-0059

Simulated shopper

Oct 22, 2026, 4:25 PM UTC · desktop · organic · Driftwood 2P Tent · 15 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 235sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 359sSearch “free returns”Searched for shipping / deliveryDelivery 93%
  4. 41m 29sOpened reviews · Driftwood 2POpened reviewsDelivery 93%
  5. 51m 38sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery >99%
  6. 62m 01sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  7. 72m 24sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 50sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  9. 93m 04sBrowsed catalogBrowsed the catalogDelivery >99%
  10. 103m 38sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  11. 114m 02sExpanded materials · Driftwood 2PExpanded materialsDelivery >99%
  12. 124m 10sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  13. 134m 25sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 144m 31sCheckout startedStarted checkoutDelivery >99%
  15. 4m 41sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Searched for shipping / delivery38.1×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.