Synthetic data
All sessions

s-0060

Simulated shopper

Nov 2, 2026, 9:22 AM UTC · mobile · email · Squall 2.5L Rain Shell · 14 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 10sDelivery check · ZIP 91372Checked delivery date by ZIPDelivery 49%
  4. 41m 39sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  5. 52m 04sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 51%
  6. 62m 26sOpened reviews · Squall 2.5LOpened reviewsDelivery 45%
  7. 72m 43sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  8. 82m 53sDelivery check · ZIP 44963Checked delivery date by ZIPDelivery >99%
  9. 93m 15sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
  10. 103m 22sDelivery check · ZIP 61583Checked delivery date by ZIPDelivery >99%
  11. 113m 41sDelivery check · ZIP 97006Checked delivery date by ZIPDelivery >99%
  12. 123m 56sExpanded specs · Squall 2.5LExpanded technical specsDelivery >99%
  13. 134m 02sCheckout startedStarted checkoutDelivery >99%
  14. 4m 16sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.