Synthetic data
All sessions

s-0061

Simulated shopper

Oct 26, 2026, 9:08 PM UTC · mobile · search ads · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 00sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 07sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  4. 41m 19sBrowsed catalogBrowsed the catalogNo clear doubt 82%
  5. 51m 33sCompare + Ridgeback 38LAdded a product to compareChoice 49%
  6. 62m 06sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 89%
  7. 72m 37sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 01sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  9. 3m 21sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.