Synthetic data
All sessions

s-0063

Simulated shopper

Oct 22, 2026, 6:06 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 29sViewed Lumen 400Viewed a product pageNo clear doubt 31%
  3. 343sBrowsed catalogBrowsed the catalogNo clear doubt 51%
  4. 52sLeft the store

Final guess

No clear doubt51%
Fit
5%
Suitability
12%
Durability
4%
Value
15%
Delivery
8%
Choice
6%
No clear doubt
51%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.