Synthetic data
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s-0064

Simulated shopper

Nov 1, 2026, 2:38 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn LowViewed a product pageChoice 31%
  2. 234sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 343sSize 10 · Cairn LowSelected a sizeFit 86%
  4. 41m 06sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Fit Confidence hereFit 61%
  5. 51m 23sBrowsed catalogBrowsed the catalogFit 51%
  6. 61m 48sSorted: price ascSorted by lowest priceNo clear doubt 46%
  7. 71m 54sOpened reviews · Cairn MidOpened reviewsFit 52%
  8. 82m 13sExpanded returns · Cairn MidExpanded returns policyFit 76%
  9. 92m 48sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 81%
  10. 3m 04sLeft the store

Final guess

Choice81%
Fit
5%
Suitability
<1%
Durability
<1%
Value
8%
Delivery
<1%
Choice
81%
No clear doubt
5%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.