Synthetic data
All sessions

s-0066

Simulated shopper

Oct 22, 2026, 1:14 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 11sImage 1 · Cairn MidViewed a product imageNo clear doubt 33%
  3. 31m 48sBrowsed catalogBrowsed the catalogNo clear doubt 56%
  4. 42m 19sViewed Talus TrailViewed a product pageNo clear doubt 68%
  5. 52m 41sImage 2 · Talus TrailViewed a product imageNo clear doubt 82%
  6. 63m 13sViewed Ridgeback 38LViewed a product pageNo clear doubt 88%
  7. 3m 34sLeft the store

Final guess

No clear doubt88%
Fit
4%
Suitability
1%
Durability
1%
Value
<1%
Delivery
1%
Choice
4%
No clear doubt
88%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×31.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.