Synthetic data
All sessions

s-0067

Simulated shopper

Oct 23, 2026, 2:10 PM UTC · mobile · organic · Talus Trail Runner · 11 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Talus TrailViewed a product pageChoice 23%
  2. 240sImage 1 · Talus TrailViewed a product imageNo clear doubt 30%
  3. 31m 05sCompare + Talus TrailAdded a product to compareChoice 75%
  4. 41m 40sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 52m 10sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  6. 62m 42sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  7. 72m 54sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 00sAdded to cart · Talus TrailAdded to cartChoice >99%
  9. 93m 27sViewed cartViewed cart (saw shipping cost)Choice >99%
  10. 103m 39sCheckout startedStarted checkoutChoice >99%
  11. 4m 08sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.